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Sisel International Introduces Six New Products to its Timeless Minerals Makeup Line

Springville, Utah-2012-04-13-

Sisel International has introduced six brand new, safe and toxic-free products in 23 shades to its premier Timeless Minerals Makeup line. Featuring mineral foundations, blushes, and a lash building mascara, this unique and elegant line was created for anyone who is interested in using high quality, yet safe and natural makeup. Unlike other leading makeup brands, Sisel’s Timeless Minerals are free from harmful ingredients such as parabens, talc, FD&C dyes, mineral oil, propylene glycol, lead, and aluminum. Timeless Minerals are also gluten-free and never tested on animals. Instead of harsh chemicals, Sisel adds only pure minerals and essential oils to enhance their formulas. These gentle products are recommended by dermatologists, professional makeup artists, and photographers both for their superior performance and all-natural ingredients.

While many cosmetic companies use an array of chemicals in the production of their products, Tom Mower Jr., Sisel Chief Executive Officer and Co-Founder, states that it is possible to have high-performing makeup without them. "A lot of companies are purchasing cheap colors that are full of lead and aluminum," he says, "when it is possible and doable to create safe makeup. We are finding natural ways to solve the same issues as other makeup producers, without using synthetic ingredients."

The new products in the Timeless Minerals line include: Mineral Foundation Pressed Face Powder, Loose Mineral Face Powder, Loose Mineral Powder Foundation (with SPF 15), Loose Mineral Blush, Lash Building Mascara, Pressed Illuminator, and Mineral Bronzer. The new products provide great coverage in an array of beautiful colors for each skin type. By utilizing improved formulas, Timeless Minerals is able to help you create a smooth, healthy, radiant look that is always safe, even with daily use over time. "Women wear makeup that has harmful ingredients on a daily basis," Mower says. "People forget that our bodies are like sponges. When you use personal care products with harmful ingredients for many years, by the time you are in your 60s, you will begin to notice how damaging these products have been to your body."

Sisel Distributors love using Timeless Minerals. "I love the pressed mineral powder," says Susie Main, a Distributor from Quince, Washington. "It goes on clean and smooth, looks natural and covers imperfections!"

Besides the Timeless Minerals Makeup line, Sisel also produces a wide range of safe, nontoxic products. From dietary supplements to home care, the goal is always the same: create safe, yet powerful products. "Most companies use the same ingredients year after year but the science changes," Mower explains "There are always new discoveries, and we are never standing in one place. At Sisel, we are constantly improving to provide our customers with the best products, using the latest science."

About Sisel International

Founded in 2006, Sisel produces powerful nutritional and personal care products based on solid science, utilizing evidence-based and high-performance ingredients. These highly advanced products are developed in Sisel’s state-of-the-art research and development laboratories and produced in their world-class manufacturing facility. The company’s mission is to create heath, wealth, and happiness for Sisel Distributors and consumers throughout the world by providing life-giving products and success-oriented opportunities through Sisel’s generous compensation plan. Sisel’s products are free from potentially harmful ingredients commonly found in other commercial brands. For more information on Sisel International, visit the company’s official website at www.siselinternational.com.

Amanda Parry

Marketing and Communications Manager

801-995-5952

aparry@siselinternational.com